Sans Normal Nirag 4 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Halenoir' by Ckhans Fonts, 'Midnight Sans' by Colophon Foundry, 'HT Arcadia Grotesk Expanded' by Hype Type, 'Cairoli Now' by Italiantype, 'PG Grotesque' by Paulo Goode, 'Hype vol 3' by Positype, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, assertive, contemporary, playful, sporty, impact, approachability, modern branding, display clarity, rounded, soft corners, compact counters, high impact, clean.
A heavy, rounded sans with broad proportions and dense, even strokes. Curves are smooth and generously radiused, while joins and terminals stay clean and mostly straight, creating a balanced mix of geometric structure and softened edges. Counters are compact and apertures tend to be relatively closed, which increases visual punch. The lowercase shows single-storey forms (notably a and g), and the overall spacing reads sturdy and stable for headline use.
Best suited to short, high-impact text such as headlines, posters, and brand marks where its broad shapes and compact counters can read as deliberate and powerful. It also works well for packaging and bold signage, especially at medium-to-large sizes where the rounded details and tight apertures remain clear.
The tone is bold and approachable: friendly in its rounded shaping, but confident and attention-seeking in its mass and width. It feels modern and energetic, with a slightly playful, sporty character that suits bold messaging without becoming decorative.
The design appears intended as a modern, high-impact sans that combines geometric clarity with softened, rounded forms to stay approachable. Its proportions and dense color suggest it was drawn to hold attention in display contexts while maintaining a clean, contemporary texture.
Round letters like O and Q are near-elliptical and very solid; diagonals (V, W, X, Y) are thick and emphatic, contributing to a strong rhythm in all-caps. Numerals are similarly weighty with simplified, rounded forms, supporting cohesive display setting.