Sans Normal Puguh 9 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'City Boys Soft' by Dharma Type, 'Conqueror Sans' by Letterhead Studio-YG, 'Dialog' by Linotype, 'MC Caliver Stamp' by Maulana Creative, 'Joanna Sans Nova' and 'Lucida Grande' by Monotype, 'Belle Sans' by Park Street Studio, and 'Organic Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, stickers, friendly, playful, chunky, retro, approachable, high impact, friendly display, brand voice, retro feel, signage clarity, rounded, soft corners, bulky, compact spacing, blunt terminals.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are robust and even, with blunt, gently rounded terminals that keep corners from feeling sharp. Counters are relatively small and sturdy, giving the letters a compact, high-impact texture, while bowls and rounds (O, C, G, e, o) stay smooth and geometric. The lowercase shows single-storey forms (notably a and g) and simple, dense joins that reinforce the solid, poster-like color.
Best suited to headlines and short display copy where its dense, rounded forms can create a confident visual block. It works well for branding applications such as logos, packaging, and promotional graphics that benefit from a friendly, high-visibility sans. In longer passages, it functions most effectively at larger sizes with comfortable line spacing.
The overall tone is warm and approachable, with a slightly retro, cartoonish confidence. Its thick shapes and rounded edges feel friendly rather than aggressive, making it well-suited to upbeat, informal messaging where readability and personality need to coexist.
This design appears intended to deliver maximum impact with a soft, welcoming voice: a bold display sans that stays simple and geometric while using rounded terminals and compact counters to project a playful, retro-leaning personality.
In text, the weight creates strong horizontal bands and a tight rhythm; shapes like S, a, and e read as compact, with minimal internal whitespace. Numerals follow the same stout construction, emphasizing bold silhouettes over fine detail.