Sans Normal Pugih 2 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lagu Sans' by Alessio Laiso Type, 'Cosmos' by Berthold, 'City Boys Soft' by Dharma Type, 'Nirand' by Jipatype, 'Organic Pro' by Positype, 'Core Sans N' and 'Core Sans NR' by S-Core, and 'Arlonne Sans Pro' by Sacha Rein (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, casual, modern, impact, approachability, display emphasis, modern simplicity, rounded, soft corners, sturdy, compact apertures, high impact.
A heavy, rounded sans with broad proportions and smooth, softly squared curves. Strokes are consistently thick with clean terminals and gently eased corners, creating a dense, poster-like texture. Counters are relatively compact and apertures tend to be tight, especially in letters like S and e, which increases color and emphasis. The lowercase shows simple, single‑storey forms (notably a and g) and short extenders, keeping lines visually even and blocky.
Best suited to display applications where impact and personality matter: headlines, posters, product packaging, brand wordmarks, and short callouts. It can work for brief UI labels or social graphics when set with generous spacing, but extended small-size reading is less ideal due to the dense counters and heavy stroke mass.
The overall tone is friendly and confident, with a slightly playful warmth that comes from the rounded corners and chunky shapes. Its strong weight and compact openings give it a bold, attention-grabbing voice that feels approachable rather than severe.
The design appears aimed at delivering maximum visual impact with a friendly, contemporary feel—combining wide, rounded geometry with a strong, even stroke to create a legible, approachable display voice.
In text, the weight produces high typographic color and can reduce internal whitespace, so spacing and line height become important for comfort at smaller sizes. Numerals follow the same rounded, sturdy construction, reading as robust and informal while staying clear in large display settings.