Slab Contrasted Sena 10 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'DT Augustina Slab' by Deveze Type, 'Askan Slim' by Hoftype, and 'Forbes' by Linotype (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, western, vintage, punchy, rugged, playful, impact, nostalgia, display clarity, heritage feel, bracketed, bulky, blocky, soft corners, rounded terminals.
A heavy, blocky slab serif with broad, squared forms and gently rounded corners that keep the mass from feeling sharp. The serifs read as sturdy and slightly bracketed, with a consistent, carved-in feel across capitals, lowercase, and numerals. Counters are compact and often rounded, while joints and shoulders are robust, producing a dense texture and strong silhouette in text. Overall spacing appears firm and even, prioritizing impact and legibility at larger sizes.
Best suited for headlines, display settings, and short copy where its heavy slabs and compact counters can read cleanly and energetically. It works well for packaging, labels, and signage that benefit from a bold, vintage-leaning voice, and for branding that needs a sturdy, attention-grabbing typographic anchor.
The tone is bold and nostalgic, evoking poster typography and heritage signage. Its chunky slabs and rounded shapes add an approachable, slightly playful character, while the weight and sturdy construction communicate confidence and grit.
Likely drawn to deliver maximum impact with a classic slab-serif voice, balancing rugged structure with softened details for friendliness. The emphasis appears to be on strong display readability and a nostalgic poster/signet aesthetic rather than delicate text setting.
The design emphasizes silhouette clarity: many letters rely on strong vertical stems and broad slabs, creating a steady rhythm. Rounded inner shapes and softened corners help prevent the heavy weight from feeling overly mechanical, making it especially effective for short bursts of text.