Sans Normal Lorag 18 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Malva' by Harbor Type, 'Hint' by ParaType, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, punchy, confident, friendly, impact, motion, modernity, approachability, display, oblique, rounded, compact, soft corners, heavy strokes.
A heavy oblique sans with compact, rounded forms and low-contrast strokes. Counters are generous and mostly circular or elliptical, while terminals are clean and slightly softened, giving the shapes a sturdy, approachable feel. The oblique angle is consistent across capitals, lowercase, and figures, and the overall rhythm reads as tight and energetic rather than airy. Numerals are broad and weighty with simple construction and clear silhouettes that match the letters.
Best suited to headlines and short, high-impact messaging where the slanted stance and dense weight can project motion and confidence. It also fits branding and packaging that need a modern, energetic voice, particularly in sports, fitness, and promotional contexts where bold legibility at large sizes is key.
The tone is energetic and assertive, with a sporty, forward-leaning momentum. Its rounded geometry keeps it from feeling harsh, balancing impact with a friendly, modern character.
The font appears designed to deliver maximum visual impact with a streamlined geometric structure and a consistent oblique posture. Its likely goal is to combine strong display presence with friendly rounded shapes, producing a contemporary, action-oriented sans for attention-grabbing typography.
The design relies on bold silhouettes and strong internal whitespace, which helps maintain clarity despite the heavy stroke weight. Curved letters and rounded counters (like C, O, e, and 8) emphasize the geometric foundation, while diagonal-heavy letters (like A, K, V, W, X, and y) reinforce the lively slant.