Sans Normal Logab 9 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF Mark' and 'FF Mark Paneuropean' by FontFont, 'Avenir Next Paneuropean' by Linotype, 'Almarose' by S&C Type, 'Core Sans C' by S-Core, 'Infoma' by Stawix, and 'TT Commons™️ Pro' and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, confident, punchy, friendly, energetic, impact, momentum, display, legibility, rounded, slanted, heavy, compact, smooth.
A heavy, slanted sans with rounded construction and smooth, continuous curves. Strokes stay broadly uniform, with blunt terminals and softly modeled joins that keep counters open despite the weight. The proportions read as compact and sturdy, with a consistent forward lean and slightly tightened apertures that create a dense, high-impact texture in text. Figures are bold and simplified, favoring clear silhouettes over fine detail.
Best suited to display applications where immediacy and punch are needed—headlines, posters, promotional graphics, and bold brand marks. It can work well on packaging and apparel-style graphics where a sporty, energetic tone is desired. For paragraphs, it is most effective in short bursts such as callouts, captions, or UI promotional banners rather than long-form reading.
The overall tone is assertive and energetic, with a sporty, forward-moving feel created by the strong slant and thick, rounded forms. It comes across as friendly rather than severe, pairing impact with approachable softness. The dense rhythm and simplified shapes give it a contemporary, promotional voice.
The design appears intended to deliver maximum impact with a modern, rounded sans voice, using a pronounced slant to suggest speed and momentum. Its simplified, sturdy shapes prioritize bold presence and quick recognition in branding and advertising contexts.
In longer lines the weight and slant produce a dark, continuous typographic color, so spacing and line length become important to preserve clarity. The rounded geometry helps maintain legibility at display sizes, while the strong emphasis makes it less suited to quiet, editorial text settings.