Sans Normal Lidun 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Avenir Next Paneuropean' by Linotype, 'Belle Sans' by Park Street Studio, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, punchy, confident, energetic, friendly, display impact, motion emphasis, friendly boldness, modern branding, slanted, rounded, compact, high-impact, contemporary.
A heavy, slanted sans with rounded, closed shapes and broad, low-contrast strokes. Curves are smooth and full, with generous counters and soft corners that keep the weight from feeling harsh. The rhythm is compact and forward-leaning, with sturdy verticals and slightly tapered joins that help maintain clarity at large sizes. Numerals match the letters in mass and curvature, creating a cohesive, poster-ready texture.
Best suited for headlines, short statements, and display typography where impact and speed are desired. It works well for sports and active-lifestyle branding, promotional graphics, packaging callouts, and large-format signage where its dense weight and rounded forms remain legible and attention-grabbing.
The overall tone is bold and kinetic, with a forward drive that suggests motion and momentum. Its rounded construction adds approachability, balancing the intensity of the weight with a friendly, modern feel.
The design appears intended to deliver maximum emphasis with a modern, energetic slant while staying approachable through rounded geometry. It aims to be a reliable, high-impact display sans that communicates urgency and confidence without feeling aggressive.
The slant and heavy stroke build create strong word shapes and a dense typographic color, making spacing and line breaks visually assertive. Round glyphs like O/C/G read especially full and stable, while diagonals (V/W/X/Y) contribute to a dynamic, angular cadence.