Serif Normal Midam 4 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, editorial, branding, packaging, fashion, classical, dramatic, refined, editorial elegance, premium branding, expressive contrast, classic-modern blend, hairline serifs, bracketed serifs, sharp terminals, calligraphic, high waistlines.
A high-contrast serif with crisp hairlines and heavier, sculpted main strokes. Serifs are fine and bracketed, and many letters show tapered, calligraphic transitions that create a lively stroke rhythm. Proportions read on the wider side with generous internal counters, while curves (C, G, O) feel drawn with an elegant, slightly decorative flair. Lowercase forms keep a moderate x-height and show distinctive details in a, g, e, and t, with tight joins and sharp terminals that emphasize the contrast.
Well suited to headlines, magazine and editorial typography, and brand identities where a refined, high-contrast serif can carry tone and hierarchy. It can work for short passages or pull quotes at comfortable sizes, while its most confident use is in display applications such as titles, covers, and upscale packaging.
The overall tone is polished and dramatic, mixing classical bookish cues with a fashion-forward edge. Its sharp hairlines and sculpted curves convey sophistication and a touch of theatricality, making it feel premium and intentional rather than purely utilitarian.
The design appears intended to deliver a modern, editorial serif voice: traditional construction and serifs paired with heightened contrast and distinctive, stylish detailing. It aims to stand out with elegance and crispness, providing a recognizable, premium texture in display and branding contexts.
In text settings the strong contrast and fine hairlines create a sparkling texture, with eye-catching punctuation and numerals that match the display-like energy. The distinctive letterform quirks (notably in the rounded characters and two-storey/looped details) add personality that becomes more pronounced at larger sizes.