Sans Superellipse Isma 9 is a very bold, wide, very high contrast, upright, tall x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, retro, assertive, sporty, techno, maximum impact, brand signature, industrial feel, display clarity, rounded corners, ink traps, condensed joins, chamfered cuts, stencil-like.
A heavy display sans built from rounded-rectangle and superellipse forms, with flat terminals and generously radiused outer corners. Counters are tight and often expressed as narrow vertical slits, giving many letters a carved, stencil-like internal structure. The design leans on strong verticals and compact apertures, with selective cut-ins and notches that read like ink traps at joins and corners. Curves are more squared than circular, producing a blocky rhythm and a consistent, monolithic texture across words.
Best suited to short, high-impact settings such as headlines, posters, logotypes, apparel marks, and packaging panels where its compact counters and blocky rhythm can read as a deliberate stylistic choice. It can also work for bold UI labels or section headers when used sparingly and with ample size and spacing.
The overall tone is bold and mechanical, with a retro-industrial flavor that also feels at home in contemporary sports and tech branding. Its slit counters and squared curves create a sense of toughness and engineered precision, projecting confidence and impact rather than softness or neutrality.
The design appears intended to deliver maximum visual mass with a distinctive, engineered silhouette, using superelliptical geometry and carved counters to create a recognizable display voice. Its consistent rounding and notch-like cut-ins suggest a goal of maintaining clarity at heavy weight while adding a signature industrial character.
In text, the dense interiors and narrow openings make it most effective at larger sizes where the internal cuts remain distinct. The numerals follow the same carved, rounded-rect logic (notably the 0/8/9), helping maintain a cohesive, poster-ready voice across alphanumerics.