Slab Square Rudy 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP; 'FF Milo Slab' by FontFont; 'FS Silas Slab' by Fontsmith; 'Calanda', 'Equip Slab', and 'Shandon Slab' by Hoftype; 'Weekly' by Los Andes; 'Prelo Slab Pro' by Monotype; and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, robust, friendly, retro, workwear, confident, impact, legibility, heritage, sturdiness, branding, chunky, rounded, softened, sturdy, compact.
A heavy, slab-serif display face with broad proportions and softened corners that keep the mass from feeling harsh. Strokes are thick and largely uniform, with short, blocky serifs and squared terminals that read clearly at headline sizes. Counters are fairly compact and apertures are moderately open, creating a dense, poster-like texture; round letters stay full and circular, while joins and shoulders remain blunt and stable. Overall spacing feels generous enough to avoid clogging in words, but the color remains solid and emphatic.
Best suited to headlines, posters, signage, and packaging where a dense, high-impact word shape is desirable. It also works well for badges, labels, and logo marks that need a confident, sturdy voice, especially in short phrases or large setting sizes.
The tone is bold and dependable, with a warm, slightly nostalgic flavor reminiscent of workwear branding and mid-century display typography. Its chunky slabs and rounded edges convey friendliness and approachability while still projecting authority and impact.
The design appears intended to deliver maximum presence with minimal fuss: a stable slab-serif structure, softened edges for approachability, and simple, consistent shapes for quick recognition. It prioritizes bold readability and brand-like solidity over delicate detail.
Numerals are thick and highly legible, matching the letters’ sturdy rhythm and maintaining a consistent, blocky silhouette. The lowercase forms read cleanly in continuous text at large sizes, producing a strong, even typographic color suited to short passages or prominent statements.