Sans Normal Luraw 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Shape' by Brink, 'Abitare Sans' by FSD, 'Ava Grand' by Matt Chansky, 'Bassen' by SRS Type, 'Nominee' by TypeUnion, and 'Montilla' by Zafara Studios (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, friendly, energetic, chunky, impact, motion, approachability, display, rounded, slanted, soft corners, bulky, compact counters.
A heavy, rounded sans with a pronounced rightward slant and broad, stable proportions. Strokes are thick and even with softened corners, producing smooth, inflated shapes and compact internal counters. The forms favor simple geometric construction, with circular bowls and sturdy verticals; diagonals are clean and consistent, and terminals read as blunt rather than tapered. Overall spacing feels generous and headline-oriented, with a compact rhythm inside letters balanced by wide outer silhouettes.
Best suited to short, high-impact settings such as headlines, posters, brand marks, and product packaging where mass and motion are desirable. It can also support sports and entertainment graphics, where the rounded boldness communicates energy and approachability.
The tone is bold and upbeat, combining athletic urgency with a playful softness from the rounded geometry. The slant adds motion and emphasis, while the dense weight keeps the voice confident and attention-grabbing rather than delicate or formal.
The design appears intended to deliver maximum impact with a fast, forward-leaning stance while staying friendly through rounded construction. Its consistent stroke weight and simplified shapes prioritize bold presence and quick recognition in display contexts.
The numerals match the letterforms in mass and roundness, reading clearly at large sizes. The sample text shows strong word shapes and a cohesive slanted texture, with punctuation and dots appearing as solid, rounded elements that maintain the same visual weight.