Sans Normal Okluk 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Innova' by Durotype, 'FF Infra' by FontFont, 'Magnum Sans' and 'Magnum Sans Pro' by FontMesa, and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, confident, friendly, clean, straightforward, clarity, impact, modernity, versatility, approachability, geometric, rounded, sturdy, open forms, high legibility.
This typeface is a heavy, geometric sans with smooth, rounded curves and largely uniform stroke weight. Letterforms favor simple construction and broad proportions, with generous counters and open apertures that keep shapes clear at display sizes. Terminals are clean and unadorned; diagonals (A, K, V, W, X, Y) feel crisp and stable, while round characters (O, C, G, Q) are built from near-circular bowls with consistent curvature. Lowercase forms are compact and readable, with a single-storey “a” and “g” and a short-shouldered “r,” creating a contemporary, utilitarian rhythm. Numerals are similarly robust and straightforward, with wide, even forms and clear differentiation.
Best suited for headlines, branding marks, posters, and other high-impact display settings where a strong, clean sans is needed. It can also work effectively for short UI labels and signage thanks to its open counters and clear, geometric forms.
The overall tone is modern and assertive without feeling harsh. Its rounded geometry and ample internal space give it an approachable, friendly character, while the weight and simplicity communicate confidence and clarity.
The design appears intended as a contemporary, no-nonsense geometric sans that balances impact with approachability. Its simplified construction, consistent curves, and sturdy proportions suggest a focus on clarity, versatility, and strong visual presence in modern design contexts.
In the sample text, the font holds together well across long lines, maintaining a steady texture and strong word shapes. Round punctuation and dots appear solid and prominent, matching the weight of the letterforms and reinforcing the font’s sturdy, graphic presence.