Sans Normal Kedej 12 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, branding, logos, playful, retro, friendly, informal, sporty, impact, approachability, motion, display clarity, slanted, rounded, bouncy, chunky, soft corners.
A heavy, right-slanted sans with rounded, slightly squarish curves and gently softened corners. Strokes stay largely uniform, with small, controlled flare at terminals that gives forms a subtly chiseled, cut-paper feel rather than a strict geometric finish. Counters are open and compact, curves are broad, and joins are smooth, producing a bouncy rhythm across words. Uppercase shapes lean simple and blocky, while lowercase shows more personality in letters like a, g, and y, with stout bowls and short, decisive tails.
Best suited to short-to-medium display text where a lively, informal voice is desired—headlines, posters, packaging, event graphics, and brand marks. It can also work for punchy subheads or callouts where you want strong presence and motion, though dense body text may feel heavy and crowded at smaller sizes.
The overall tone is upbeat and approachable, with a retro-leaning, hand-cut energy that feels sporty and casual. The slant and rounded weight create momentum and friendliness, making the text feel animated without becoming overly decorative.
The design appears intended to deliver a bold, energetic italic sans that stays friendly and legible while adding character through rounded geometry and slightly sculpted terminals. It aims for high-impact display utility with a casual, retro-inflected personality.
The font maintains a consistent, sturdy color on the page, with tight-looking apertures and relatively short extenders that keep lines visually compact. Numerals match the letterforms in weight and rounding, reading clearly and comfortably in display-sized settings.