Sans Normal Kemid 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Segoe UI' by Microsoft Corporation, 'PTL Attention' by Primetype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Andulka Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, energetic, confident, modern, friendly, emphasis, momentum, modernization, legibility, slanted, rounded, open apertures, large counters, smooth curves.
A slanted, heavy sans with rounded contours and broadly open counters. Strokes are robust and evenly weighted, with smooth joins and a forward-leaning rhythm that keeps forms compact and readable. Round letters like O and Q are generously circular, while diagonals in A, V, W, and X are sturdy and clean. Numerals are wide and stable with simple, geometric construction, matching the strong, contemporary texture of the letters.
This font works best in headlines, short text blocks, and display settings where its strong weight and forward slant can create emphasis. It’s well suited for sports and fitness branding, promotional graphics, packaging, and signage where immediate impact and clear letterforms are important.
The overall tone is energetic and assertive, with a sporty, contemporary feel. The italic slant adds motion and urgency, while the rounded shapes keep it approachable rather than harsh. It reads as confident and upbeat, suited to punchy, attention-getting messaging.
The design appears intended to deliver a bold, modern sans voice with built-in momentum from its slant, balancing impact with friendly rounded geometry. It aims for high visibility and a cohesive, contemporary texture across uppercase, lowercase, and numerals.
Uppercase forms feel slightly more geometric and display-oriented, while lowercase shapes are simplified and compact with clear differentiation between similar letters. The ampersand and punctuation shown maintain the same smooth, rounded construction, supporting consistent color in text.