Sans Normal Likim 5 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Shelf' by 21Type, 'FS Me' and 'FS Me Paneuropean' by Fontsmith, 'Geller Sans' by Ludka Biniek, 'Aromo' by TipoType, and 'Aromo' by Underground (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, friendly, punchy, contemporary, impact, emphasis, motion, approachability, modernity, slanted, rounded, soft corners, high-ink, compact.
A heavy, slanted sans with rounded, softly blunted terminals and largely monoline strokes. Counters are fairly open for the weight, and curves are built from smooth, circular geometry, giving letters like O/C/S a clean, rounded feel. The italics is an oblique-like slant with sturdy proportions; joins and shoulders stay thick and stable, and the overall texture reads dense but even. Figures match the bold, rounded construction, with simplified, sturdy shapes that keep their presence at display sizes.
Best suited to headlines, posters, and branding where bold, energetic typography is needed. It works well on packaging and promotional graphics, and can also fit sports and lifestyle contexts where motion and impact are priorities.
The tone is upbeat and assertive, combining athletic momentum from the slant with an approachable friendliness from the rounded forms. It feels modern and loud without becoming sharp or aggressive, projecting confidence and motion.
Likely intended as a modern, high-impact italic sans that delivers strong emphasis while staying friendly and legible. The rounded geometry and thick, even strokes suggest a focus on display communication and confident visual identity.
The design emphasizes strong silhouettes and continuous curves, which helps it hold together in large headlines and short bursts of text. The rhythm is lively due to the pronounced slant, while the rounded detailing keeps the overall color cohesive and prevents harshness.