Sans Normal Idgow 3 is a regular weight, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, casual, approachable, lively, informal, informality, approachability, handwritten feel, friendly branding, casual emphasis, handwritten, rounded, monoline, soft, humanist.
A slanted, handwritten-leaning sans with monoline strokes and rounded terminals throughout. The forms are open and gently irregular, with a relaxed baseline feel and a slightly bouncy rhythm in mixed-case text. Counters are generous and shapes tend toward simple curves and soft angles rather than sharp joins, keeping the overall texture light and easy. Capitals are narrow and upright in structure but follow the same rounded, drawn-stroke logic as the lowercase and numerals.
Well-suited to short-to-medium text where a human, informal voice is desired: brand accents, packaging copy, posters, social graphics, invitations, and pull quotes. It also works for headlines and subheads that benefit from motion and warmth, while long, dense reading passages may feel visually busy due to the lively handwritten rhythm.
The tone is warm and conversational, like quick marker or pen lettering that has been cleaned up for consistent typesetting. Its steady slant and soft curves give it an upbeat, personable character that reads as friendly rather than formal. Overall it suggests casual notes, everyday signage, and informal communication.
The design appears intended to bridge casual handwriting and clean sans forms, delivering an easygoing italic voice that stays legible and consistent in mixed-case settings. It prioritizes friendliness and approachability over strict geometric precision, aiming for a natural, everyday feel in display and brand-forward applications.
Distinctive features include single-storey lowercase forms (notably the a and g), compact, looped numerals, and a generally airy fit that avoids dense blocks of text. The italic angle is integral to the design rather than an added oblique, and the stroke endings stay consistently rounded, reinforcing the hand-drawn impression.