Sans Normal Adluh 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Newhouse DT' by DTP Types; 'Neue Helvetica', 'Neue Helvetica Armenian', and 'Neue Helvetica Paneuropean' by Linotype; 'Helvetica Now' by Monotype; 'Pragmatica' by ParaType; 'Europa Grotesk No. 2 SB' and 'Europa Grotesk No. 2 SH' by Scangraphic Digital Type Collection; and 'Nimbus Sans Arabic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, interfaces, dynamic, modern, sporty, confident, forward-leaning, impact, clarity, momentum, modernity, display strength, oblique, geometric, rounded, clean, crisp.
A slanted, sans serif with smooth, rounded construction and a clear geometric backbone. Strokes are consistently thick with minimal contrast, creating an even color in text. Curves are broad and continuous (notably in C, O, S, and 0), while terminals are clean and mostly straight-cut. Proportions feel contemporary and slightly wide in the round letters, with compact joins and sturdy diagonals in V, W, X, and Y that keep the rhythm tight and energetic.
Well-suited for bold headlines, brand marks, and promotional graphics where a sense of speed and modernity is desirable. It can also work for short UI labels and signage, especially when clarity and strong presence are needed, though its emphatic weight makes it most effective at display sizes.
The overall tone is fast and assertive, with a contemporary, performance-oriented feel. The steady stroke weight and oblique posture suggest momentum and efficiency, giving headlines a confident, modern voice without becoming ornamental.
The design appears intended to deliver a modern, energetic sans that reads quickly and holds up in large, attention-grabbing settings. Its geometric rounding and steady weight aim for clarity and impact while the slant adds motion and a forward-driving character.
Numerals are simple and highly legible, matching the letterforms with rounded bowls and straightforward structure. The italics are achieved through a consistent oblique slant rather than calligraphic modulation, maintaining a clean, engineered look. The forms stay smooth and controlled in running text, where the uniform weight and rounded counters help keep lines cohesive.