Sans Normal Onmem 24 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'EquipCondensed' by Hoftype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Menca' by Kvant, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, direct, impact, clarity, modernity, approachability, versatility, geometric, rounded, sturdy, compact, high impact.
A heavy, geometric sans with rounded bowls and softly eased corners, giving the forms a clean but approachable solidity. Strokes are uniform and dense, with large counters that keep shapes open at display sizes, while the overall set reads compact due to short ascenders/descenders and tight-looking internal spacing. Curves are built from near-circular geometry (notably in C, O, Q, and 0), paired with straight, decisive terminals and crisp joins. Lowercase forms follow a single-storey construction where applicable, and the numerals are sturdy and highly legible with simple, uncluttered silhouettes.
Best suited to headlines, brand marks, packaging, and poster work where a strong, modern sans is needed with a friendly edge. It can also work for short blocks of text in marketing materials or interface components when a high-impact, legible tone is desired.
The overall tone is contemporary and assertive, with a friendly roundness that prevents it from feeling harsh. Its weight and geometry convey confidence and clarity, lending a straightforward, no-nonsense voice that still feels approachable.
The design appears intended as a contemporary workhorse display sans: built from simple geometric shapes, kept visually consistent, and tuned for clear recognition and strong presence. The rounded curvature and open counters suggest an aim to balance impact with approachability.
The face maintains a consistent rhythm across caps, lowercase, and figures, with clear differentiation between similar shapes and strong presence in continuous text. Its dense color and rounded geometry make it especially effective when set large, where the clean curves and broad strokes become a defining visual feature.