Sans Normal Memus 9 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, logos, packaging, sporty, energetic, retro, bold, impact, speed, display, branding, slanted, rounded, soft corners, chunky, compact counters.
This typeface uses heavy, rounded forms with a strong rightward slant and broadly proportioned letters. Strokes are thick and smooth, with soft corners and rounded terminals that keep the texture cohesive at large sizes. Counters are relatively compact (especially in letters like a, e, and g), and the curves feel slightly squashed and forward-leaning, creating a continuous, fast rhythm across words. Numerals and capitals follow the same chunky, streamlined construction, favoring simple shapes and clear silhouettes over fine detail.
Best suited for short, high-impact settings such as headlines, posters, sports and event branding, and logo wordmarks where the bold, slanted forms can carry personality. It can also work for packaging or promotional graphics that need a loud, energetic voice, while extended body text may feel visually dense due to the heavy strokes and compact counters.
The overall tone is assertive and kinetic, with a distinctly sporty, headline-driven presence. Its rounded heft and pronounced slant evoke retro athletic branding and energetic promotions, reading as friendly but forceful rather than formal or understated.
The design appears aimed at delivering maximum impact with a fast, forward-leaning stance and rounded, approachable shapes. Its simplified, chunky construction prioritizes strong silhouettes and brand-like presence, suggesting use in display typography where motion and emphasis are key.
In the sample text, the dense weight and tight internal space make word shapes feel compact and punchy, especially in longer lines. Round letters (O, C, G, o, e) dominate the texture, while diagonals (V, W, X, Y) emphasize the forward motion created by the slant.