Sans Normal Menug 2 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Incised 901' by Bitstream, 'Antique Olive' by Linotype, 'Ansage' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, punchy, confident, dynamic, playful, impact, speed, branding, modernity, attention, rounded, soft corners, oblique, compact apertures, ink-trap cuts.
A heavy, rounded sans with an assertive oblique slant and wide stance. Strokes are thick and largely monolinear, with softened corners and generous curves that keep the mass feeling smooth rather than harsh. Many joins and terminals show angular notches or wedge-like cut-ins, giving the forms a chiseled, engineered look while preserving overall roundness. Counters tend to be tight and openings are compact, producing a dense, high-impact texture that holds together strongly at display sizes.
Best suited to headlines, posters, and branding where maximum impact and motion are desired. It fits especially well in sports and performance-themed identities, product packaging, promotional graphics, and logo/wordmark work where tight spacing and dense forms help create a bold, unified block of text.
The tone is energetic and forward-leaning, with a sporty, high-impact attitude. Its smooth, rounded shapes read friendly and contemporary, while the sharp cut-ins add aggression and speed cues associated with performance branding.
The design appears intended to deliver a modern, high-energy display voice: rounded and approachable at first glance, but sharpened with repeated cut details to suggest speed and toughness. The oblique posture and dense color support attention-grabbing, large-scale typography.
Distinctive cut details recur across letters and numerals, creating a consistent “carved” rhythm that separates it from a purely geometric oblique. The figures are similarly bold and rounded, with strong silhouettes designed for quick recognition in large settings.