Sans Normal Makin 7 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Berthold Standard' by Berthold, 'Whatchamacallit' by Comicraft, and 'Snasm' by Typodermic (names referenced only for comparison).
Keywords: sports branding, headlines, posters, logos, packaging, sporty, energetic, bold, playful, loud, impact, speed, attention, modernity, branding, oblique, rounded, slanted, compact counters, smooth curves.
A heavy, oblique sans with broad proportions and rounded, elliptical construction. Strokes are thick and smooth with moderate modulation, and terminals are cleanly cut, keeping the silhouette crisp despite the mass. Counters tend to be compact, emphasizing solid black shapes and a strong horizontal flow, while the overall rhythm feels slightly variable from glyph to glyph in width. The forms lean forward consistently, producing a continuous sense of motion across words and lines.
This font works best where impact and motion are desired: sports branding, event promotion, bold advertising headlines, and energetic posters. It can also suit logos and packaging that benefit from a robust, forward-leaning presence, especially at larger sizes where the dense counters have room to breathe.
The tone is fast, punchy, and assertive, with a distinctly sporty, action-oriented feel. Its slant and dense weight make it read as confident and attention-grabbing, while the rounded geometry adds a friendly, slightly playful edge rather than a severe, industrial one.
The design appears intended to deliver maximum visual punch with a sense of speed and dynamism. By combining a strong oblique stance with rounded, wide forms, it aims to feel athletic and modern while staying approachable and highly legible at display sizes.
In text, the dark color and tight internal spaces create a strong blocky texture, making short phrases and headlines feel impactful. Round letters like O and o appear more oval than circular, reinforcing the forward momentum. The numerals and capitals match the same compact, aerodynamic styling, maintaining a consistent, high-energy voice.