Sans Normal Jilog 1 is a regular weight, wide, medium contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: branding, ui design, headlines, packaging, signage, modern, clean, friendly, tech, confident, clarity, modernity, versatility, brand tone, geometric, rounded, open apertures, uniform strokes, smooth curves.
This sans serif shows a geometric, rounded construction with smooth circular bowls and largely uniform stroke weight. Proportions are generously set, giving letters ample horizontal room and clear interior counters. Terminals are clean and mostly straight-cut, while curves remain controlled and consistent across rounds like O/C/G and the lowercase bowls. The lowercase uses single-storey forms (notably a and g), with simple, sturdy stems and open apertures that keep shapes from closing up in text. Numerals follow the same rounded, contemporary logic, with clear, easily distinguishable forms and steady rhythm on the line.
It works well for branding and product identities that want a contemporary, geometric tone, and it holds up effectively in UI labels and navigation due to its open shapes and steady rhythm. The generous proportions make it especially strong for headlines, signage, and packaging where clarity and presence are priorities, while remaining readable for short-to-medium text blocks.
The overall tone is modern and approachable, balancing a technical, contemporary feel with soft geometry. Its wide stance and rounded forms create a calm, confident voice that reads as friendly rather than severe, making it suitable for brand-forward communication without feeling ornamental.
The design appears intended as a modern geometric sans that prioritizes clarity and consistency, pairing rounded construction with straightforward terminals for a clean, scalable look. Its character details are restrained, suggesting a goal of broad usability across digital and print contexts while maintaining a recognizable contemporary voice.
In the sample text, the font maintains an even typographic color with consistent spacing and stable alignment, supporting long lines without visual jitter. Distinctive diagonal geometry in letters like K, V, W, X, and the angled tail in Q adds subtle character while staying within a restrained, minimal system.