Sans Normal Atbiy 4 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: packaging, children’s, posters, headlines, branding, friendly, playful, casual, warm, approachable, approachability, informality, friendly tone, brand warmth, playful clarity, rounded, soft, quirky, humanist, bouncy.
A rounded, low-contrast sans with softly irregular curves and subtly varied stroke endings that feel gently hand-shaped. Bowls are open and circular, terminals are blunt and slightly flared, and joins stay smooth rather than sharply mechanical. Proportions lean compact with a steady x-height, while character widths vary enough to create a natural, conversational rhythm. Numerals follow the same soft geometry, with simple, open counters and an easy, readable structure.
This font is well suited to packaging, family-friendly or educational materials, posters, and brand voice work that benefits from warmth and approachability. It performs best in headlines, short paragraphs, and display settings where its rounded shapes and casual rhythm can be appreciated without feeling overly formal.
The overall tone is friendly and informal, with a lightly quirky bounce that reads as human and welcoming rather than strict or technical. Its rounded details and relaxed rhythm give it a warm, everyday personality suited to upbeat messaging.
The design appears intended to deliver an approachable sans voice with gentle, hand-made character—balancing clear letterforms with soft, playful shaping to keep text feeling personable and relaxed.
Uppercase forms remain clear and stable, while the lowercase introduces more personality through rounder shoulders and subtly uneven curves. The sample text shows comfortable readability at larger sizes, where the soft terminals and open counters are most apparent.