Sans Normal Asmak 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui labels, packaging, posters, branding, headlines, friendly, casual, clean, approachable, playful, approachability, clarity, modern warmth, brand friendliness, rounded, soft terminals, monoline, open apertures, geometric.
A rounded, monoline sans with softly squared curves and gently eased terminals. The construction leans geometric—many forms read as circle- and oval-based—while slight irregularities in curvature add warmth and a hand-softened feel. Counters are generous and apertures stay open, helping letters like C, G, S, and e remain clear at text sizes. Overall proportions feel balanced and contemporary, with sturdy stems and uncomplicated joins that keep the texture even across words.
This face works well for UI labels, onboarding screens, and product copy where clarity and friendliness are important. It also suits packaging, posters, and brand touchpoints that want a modern, approachable voice. In editorial or marketing layouts, it performs best for headings and short-to-medium text blocks where its rounded rhythm can set a warm tone.
The tone is friendly and informal without becoming quirky or novelty-driven. Its rounded shapes and soft endings give it an approachable, human feel, making it well suited to upbeat, everyday messaging. The overall rhythm reads calm and clear rather than sharp or technical.
The design appears intended to deliver a contemporary sans with a softened, welcoming personality—geometric enough to feel tidy and systematic, but rounded and open enough to feel human and approachable in everyday use.
Capital forms are clean and straightforward, pairing smoothly with the similarly rounded lowercase. Numerals are simple and readable, matching the same soft, circular logic as the letters. Spacing in the sample text appears comfortably open, producing an airy, easygoing text color.