Sans Normal Biliz 14 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Boutros Angham' by Boutros, 'Agent Sans' by Positype, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: ui text, product design, signage, headlines, packaging, friendly, modern, approachable, confident, clean, clarity, versatility, modernity, warmth, rounded, geometric, open counters, high legibility, compact.
A rounded, geometric sans with sturdy, even strokes and generously curved bowls. Letterforms lean on circular/elliptical construction (notably in O/C/G and numerals), with clean terminals and minimal modulation. Proportions are slightly compact in places, with open apertures and clear internal counters that keep dense settings readable. The lowercase shows simple, straightforward construction (single-storey a and g) and consistent, no-nonsense rhythm across words and lines.
This font is well suited to user interfaces, product branding, and wayfinding where clear, steady letterforms matter. Its rounded geometry also works well for short headlines, labels, and packaging systems that need a contemporary, friendly tone without sacrificing legibility.
The overall tone is modern and approachable, pairing a friendly roundness with a confident, matter-of-fact presence. It reads as contemporary and practical rather than formal, making it feel welcoming in interfaces and everyday messaging.
The design appears intended to deliver a clean, contemporary sans optimized for everyday readability, using rounded geometric forms to add warmth while keeping the construction simple and consistent for versatile use across digital and print contexts.
The numerals match the same rounded, geometric logic and feel well-balanced alongside the letters, supporting mixed alphanumeric content. The shapes maintain a consistent visual color in text, with smooth curves and uncluttered joins that favor clarity at a range of sizes.