Sans Normal Lubab 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Muller', 'Muller Next', and 'Nexa' by Fontfabric; 'Uniform Italic' by Miller Type Foundry; 'Halcom' by The Northern Block; and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, friendly, energetic, confident, playful, impact, momentum, approachability, display strength, modern branding, oblique, soft corners, rounded, compact counters, sturdy.
This typeface is a heavy, right-slanted sans with broad proportions and smooth, rounded contouring. Strokes are consistently thick with minimal modulation, producing a solid, compact texture in words and headlines. Curves are generous and closed forms (like O, e, and a) have relatively tight counters, while terminals tend to feel blunt and softly finished rather than sharply cut. Overall spacing and silhouettes favor strong, readable word shapes with a steady, uniform rhythm.
It works best for headlines, posters, and bold branding where impact and immediacy are priorities. The energetic slant and sturdy shapes also suit sports and lifestyle communication, as well as packaging and promotional graphics that need confident, attention-grabbing typography.
The overall tone is bold and upbeat, with a sporty, forward-moving presence created by the oblique stance and chunky forms. Its rounded geometry keeps the voice approachable and contemporary rather than severe, making it feel friendly and energetic at display sizes.
The design appears intended to deliver maximum visual punch with an approachable, rounded sans voice. By combining a strong oblique posture with broad, uniform strokes, it aims to project speed and confidence while staying friendly and modern for display-driven applications.
In the sample text, the dense strokes and compact counters create high impact and a strong “inked-in” color, especially across longer lines. The slant contributes momentum, and the wide letterforms help maintain clarity despite the weight, though the heaviest areas can visually tighten spacing in continuous text.