Sans Normal Lulub 9 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Moula' by 38-lineart, 'EquipExtended' by Hoftype, 'Fact' by ParaType, and 'Loew' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, punchy, modern, friendly, attention, motion, impact, modern branding, display strength, rounded, oblique, compact counters, soft corners, high impact.
A heavy, oblique sans with broad proportions and rounded, smoothly modeled curves. Strokes are consistently thick with minimal modulation, producing compact internal counters and strong silhouettes. Terminals are clean and slightly softened, and the overall rhythm is wide and steady, with generous horizontal spread and tightly enclosed apertures in letters like a, e, and s. Numerals follow the same robust, rounded construction and read as cohesive, display-forward figures.
Best suited for bold headlines, short statements, and logo or wordmark work where impact and motion matter. It can work well for sports, entertainment, and contemporary brand systems, as well as packaging or signage that needs immediate visibility. For longer text, it will perform best at larger sizes with comfortable spacing.
The tone is energetic and assertive, with a contemporary, athletic flavor. Its forward slant and dense color create a sense of motion and urgency, while the rounded construction keeps it approachable rather than harsh. Overall it feels designed to grab attention quickly and communicate confidence.
The design appears intended as a high-impact, modern sans that combines speed (through the oblique stance) with friendliness (through rounded forms). It prioritizes strong, simple shapes and dense typographic color to stay legible and attention-getting in display contexts.
The oblique angle is strong enough to be a defining feature, giving lines of text a pronounced forward momentum. At smaller sizes the tight counters and closed apertures may visually fill in, reinforcing its strength but favoring clearer settings and larger point sizes.