Sans Superellipse Ismi 3 is a very bold, very wide, high contrast, upright, normal x-height font.
Keywords: posters, headlines, logotypes, packaging, signage, retro, industrial, punchy, playful, poster-like, display impact, graphic texture, signage style, brand distinctiveness, blocky, rounded, stencil-like, notched, geometric.
A heavy, geometric sans built from rounded-rectangle forms and broad, flat terminals. Many glyphs show deliberate internal cut-ins and slit-like counters that create a stencil/notched feel, producing sharp negative shapes within otherwise smooth superelliptic silhouettes. Curves are compact and muscular, with tight apertures and high ink coverage; straight strokes read as thick slabs with minimal taper. The rhythm is wide-set and display-oriented, with simplified bowls and strong verticals that keep word shapes dense and graphic.
Best suited to posters, headlines, branding marks, packaging, and short, high-impact statements where its chunky geometry and notched detailing can be appreciated. It works well for signage-style layouts and graphic applications that benefit from a bold, stamped aesthetic.
The overall tone is bold and assertive with a retro-industrial flavor, like painted signage or mid-century display lettering. The notches and narrow counters add a slightly mechanical, engineered character, while the rounded geometry keeps it friendly and playful rather than harsh.
The design appears intended as a characterful display sans that maximizes presence through massed strokes and wide proportions, while adding recognizability via consistent internal notches and slit counters. The goal seems to be a modernized retro/industrial look that stays clean and geometric without decorative serifs.
In text, the dense color and small interior openings can cause counters to fill in at smaller sizes, but it delivers strong impact at large sizes. The distinctive internal slits become a primary identifying feature, giving headlines a stamped or cut-out texture.