Sans Normal Egmow 4 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'New Lincoln Gothic BT' by Bitstream (names referenced only for comparison).
Keywords: ui text, editorial, branding, packaging, presentations, clean, modern, friendly, informal, airy, readable italic, friendly utility, modern clarity, humanist, rounded, open apertures, single-storey a, single-storey g.
A slanted sans with gently rounded geometry and smooth, low-contrast strokes. Curves are built from broad, even arcs, with open counters and relatively generous internal space that keeps forms clear at text sizes. The italic angle is steady and consistent across capitals, lowercase, and figures, with softly tapered joins and terminals that feel more drawn than mechanically sheared. Lowercase uses single-storey "a" and "g" and maintains an even rhythm, while capitals stay simple and circular in construction.
Works well for interface copy, product and marketing text, and editorial settings where an italic voice is needed without becoming decorative. It also suits branding and packaging that want a modern, personable tone, and performs clearly in short paragraphs and callouts.
The overall tone is approachable and contemporary, balancing clarity with a casual, conversational feel. Its rounded shapes and open forms read as friendly and unforced rather than rigid or technical.
Designed to provide a clear, everyday italic sans that stays readable while adding motion and warmth. The emphasis appears to be on open, rounded construction and a consistent slanted rhythm for versatile text use.
Numerals follow the same rounded, open construction as the letters and keep a steady baseline presence without heavy emphasis. The set maintains a cohesive slanted rhythm across lines, helping paragraphs feel fluid and continuous.