Sans Normal Efmar 2 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Acto' and 'Prelo Pro' by Monotype (names referenced only for comparison).
Keywords: ui text, product design, editorial, branding, presentations, clean, modern, friendly, airy, neutral, readability, versatility, modern tone, subtle emphasis, humanist, oblique, open counters, rounded, monoline.
This typeface is an oblique sans with a monoline feel and softly rounded curves. Letterforms show open apertures and generous interior counters, with smooth, continuous strokes and minimal contrast. Proportions are balanced and readable, with slightly varied character widths and a steady rhythm across words. Terminals are mostly clean and understated, and the overall silhouette stays compact and uncluttered in both uppercase and lowercase.
It suits interface and product copy where an unobtrusive italic/oblique voice is needed, as well as editorial layouts that benefit from a clean, even paragraph color. The style also works for contemporary branding, subheads, and presentation typography where a modern, friendly slant can add emphasis without sacrificing legibility.
The tone is contemporary and approachable, combining a clean, technical clarity with a mild humanist warmth. Its forward slant adds energy without becoming expressive or ornamental, keeping the overall impression neutral and professional.
The design appears intended as a versatile oblique companion for everyday typography—prioritizing clarity, consistent texture, and a calm modern character. Its rounded construction and open forms suggest an emphasis on comfortable reading and broad applicability across digital and print contexts.
The figures and punctuation sit comfortably with the letters, and the oblique angle remains consistent across the set, supporting fluent text flow. Curved characters (like C, O, S, and e) keep a smooth, rounded construction that helps maintain an even texture in paragraphs.