Sans Normal Kulid 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe and 'EB Corp' and 'Mollen' by Eko Bimantara (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, modern, confident, dynamic, impact, momentum, modern utility, display emphasis, oblique, geometric, rounded, clean, punchy.
This typeface is a heavy, oblique sans with rounded, geometric construction and smooth, low-contrast strokes. Letterforms lean forward consistently, with broad curves and compact joins that keep counters open and legible. Terminals are clean and mostly squared-off, while bowls and rounds (C, O, Q, 6, 8, 9) emphasize a circular rhythm. Spacing feels straightforward and sturdy, supporting dense headlines without looking cramped.
It works best in attention-driven settings such as headlines, posters, and large-format signage where the forward slant and heavy weight can carry impact. The clean geometry also suits bold branding, sports and lifestyle graphics, and packaging that needs quick readability and a modern edge.
The overall tone is assertive and fast-moving, with a contemporary, sporty feel. Its slanted stance and thick silhouettes project momentum and confidence, making it feel promotional and energetic rather than quiet or formal.
The design appears intended to deliver a compact, high-impact oblique sans for display use, pairing geometric roundness with a strong forward lean for a sense of speed and emphasis. It prioritizes immediate recognition and consistent texture across letters and figures.
Uppercase forms are wide and stable, while the lowercase shows simple, single-storey shapes where applicable (notably the g), reinforcing a modern, utility-driven voice. Numerals are strong and highly graphic, with curved forms that match the letter rounds and a clear, angular 7 that adds snap to the texture.