Serif Normal Ludog 13 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Century Schoolbook' and 'Century Schoolbook WGL' by Bitstream, 'Monotype Baskerville eText' and 'Nyte' by Monotype, 'Borgis Pro' by RMU, and 'Century PS Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, authoritative, bookish, formal, classic readability, strong presence, editorial voice, print emphasis, bracketed, ball terminals, robust, crisp, oldstyle.
A robust serif with bracketed terminals and pronounced thick–thin modulation. The letters have broad proportions, open counters, and a steady baseline rhythm, with triangular wedge-like serifs on many capitals and sturdier, more rounded finishing on several lowercase forms. Curves are generously rounded, joins are smooth, and stress reads slightly diagonal in rounded letters. Numerals and caps share the same weighty, high-ink presence, giving the face a strong, solid color in text.
Well suited to headlines, deck copy, and pull quotes where a strong serif character is desired. It can also serve book covers, magazine/editorial layouts, and brand wordmarks that benefit from a classic, print-forward tone, especially at medium to large sizes.
The overall tone feels traditional and authoritative, with a distinctly editorial voice. Its bold presence reads confident and slightly vintage, suitable for settings where the typography should feel established and serious rather than minimal or technical.
The design appears intended as a conventional text serif with added display strength: broad proportions, strong contrast, and decisive serifs that prioritize presence and clarity. It aims to deliver a familiar, classic reading texture while projecting confidence in prominent typographic roles.
Distinctive ball terminals (notably on forms like the lowercase a and j) add a subtle warmth to an otherwise firm, structured design. The lowercase shows compact ascenders and confident serifs, while the capitals maintain a stately, engraved-like silhouette that holds up well at large sizes.