Sans Normal Utnus 7 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Muller' and 'Muller Next' by Fontfabric, 'Ordina' by Schriftlabor, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: branding, advertising, packaging, headlines, ui labels, contemporary, energetic, sporty, friendly, clean, modernize, add motion, stay legible, friendly tone, oblique, humanist, rounded, open, upright caps.
A slanted sans with smooth, rounded curves and largely monoline strokes. The capitals are tall and straightforward with broad, open counters (notably in C, G, O, and Q), while the lowercase is slightly more compact and rhythmic, with simple, single-storey forms where expected and gently curved terminals. Overall spacing feels even and readable, and the numerals follow the same rounded, modern construction with clear silhouettes.
Well-suited to branding and marketing where a modern, active voice is needed, and it holds up well in short paragraphs or callouts thanks to open counters and steady stroke weight. It can also work for UI labels and display settings where a slanted, energetic emphasis is desirable.
The tone is contemporary and energetic, with an easygoing, approachable feel. The consistent oblique angle adds motion and emphasis without becoming decorative, making it feel sporty and active while staying clean and functional.
The font appears intended as a modern oblique sans that combines clarity with forward motion, offering a clean, rounded construction for versatile contemporary communication while adding emphasis through a consistent slant.
The design balances geometric roundness with subtly humanist shaping, avoiding sharp corners in favor of softened joins and smooth curves. The italic slant is consistent across letters and figures, producing a cohesive texture in longer text.