Sans Normal Kedaf 14 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Dikta Neue' by Atasi Studio, 'Branden' by Craft Supply Co, 'Core Sans N SC' and 'Core Sans NR' by S-Core, and 'Gelder Sans' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, advertising, sportswear, modern, sporty, confident, dynamic, friendly, impact, display, energy, contemporary, clarity, oblique, rounded, geometric, open apertures, soft terminals.
A bold, oblique sans with broad proportions and smooth, rounded curves. Strokes are strongly weighted with minimal modulation, producing an even, solid color in text. Counters are generous and mostly circular/oval, while terminals are clean and softly finished, keeping the forms approachable despite the heavy weight. The slant and wide set create an energetic rhythm, with stable, legible letterforms and clear numeral shapes.
Well-suited to headlines, posters, and punchy marketing copy where a bold, dynamic voice is needed. It can work effectively for brand marks, packaging callouts, and sports or tech-oriented visuals, particularly at display sizes where its broad forms and rounded geometry read clearly.
The overall tone feels modern and forward-leaning, with a confident, energetic presence. Its combination of weight, width, and rounded geometry reads sporty and contemporary while remaining friendly rather than aggressive.
The design appears intended to deliver an assertive, contemporary sans optimized for impact, pairing wide proportions with an oblique stance to communicate motion and confidence without sacrificing basic readability.
In the sample text, the heavy stroke and oblique posture emphasize momentum and impact, especially at larger sizes. The wide fit and open internal spaces help preserve clarity in dense lines, though the strong weight naturally dominates the page.