Sans Normal Bilas 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Arpona Sans' by Floodfonts and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: ui, signage, branding, headlines, packaging, modern, neutral, clean, technical, corporate, clarity, versatility, neutrality, modernity, geometric, rounded, open, solid, efficient.
A straightforward sans with largely geometric construction and smooth, rounded curves paired with firm verticals and horizontals. Strokes stay even throughout, with clean joins and minimal modulation, creating a steady color in text. Uppercase forms are broad and open, while lowercase shapes remain simple and un-fussy, with clear bowls and counters that read well at size. Terminals are mostly flat and crisp, and the overall spacing feels comfortable, producing an orderly rhythm across words and lines.
This font works well for UI text, product labeling, and wayfinding where quick recognition matters. Its even stroke texture and open shapes also make it a dependable choice for headlines, short paragraphs in marketing copy, and contemporary brand systems that need a neutral, versatile sans.
The tone is contemporary and pragmatic, with a calm, no-nonsense voice that prioritizes clarity over personality. Its broad, open forms lend a confident, approachable feel without becoming playful, making it well suited to restrained, modern branding and interface-forward work.
The design appears intended as a dependable, modern sans focused on legibility and an even typographic color. It balances geometric simplicity with practical proportions so it can serve as a general-purpose workhorse in digital and print contexts.
Round characters like O/C/G and the numerals emphasize smooth circular geometry, while diagonals in A/V/W/X are clean and stable. The figures appear designed to sit evenly with the letters, supporting mixed alphanumeric settings such as labels, UI, and data-driven layouts.