Sans Normal Segob 7 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Equip' by Hoftype (names referenced only for comparison).
Keywords: ui text, body text, product design, wayfinding, presentations, clean, modern, friendly, neutral, open, versatility, readability, approachability, modernity, clarity, rounded, humanist, soft corners, airy, unpretentious.
A clean sans with gently rounded geometry and softly finished terminals. Strokes are even and consistent, with smooth curves and minimal modulation, giving letters a calm, polished texture. Proportions feel balanced and fairly open, with generous counters and clear internal spaces; round letters read as near-circular while straights stay crisp without feeling rigid. The lowercase shows simple, approachable forms, and the overall rhythm is steady and uncluttered, supporting legibility in continuous text.
This font suits interface copy, product and marketing text, and general-purpose editorial use where a clean sans is needed without a cold, corporate feel. It should also work well for signage and presentations thanks to its open shapes and consistent letterforms at typical reading sizes.
The tone is modern and neutral with a friendly edge, driven by rounded shapes and a lack of sharp or aggressive details. It feels approachable and contemporary rather than technical or severe, making it suitable for everyday interfaces and general communication.
The design appears intended as a versatile, contemporary sans built for clear reading and broad applicability. Its rounded construction and restrained detailing suggest an emphasis on friendliness and smoothness while maintaining a neutral, reliable voice.
Numerals follow the same smooth, rounded construction as the letters and sit comfortably alongside the text without calling attention to themselves. Spacing appears even and calm in the sample paragraph, emphasizing clarity over characterful quirks.