Sans Normal Lirif 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad', 'Myriad Bengali', and 'Myriad Devanagari' by Adobe; 'Aspira' by Durotype; 'Avenir Next Paneuropean' by Linotype; and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, athletic, assertive, energetic, modern, punchy, impact, speed, promotion, brand emphasis, modern utility, rounded, slanted, compact, soft-cornered, high-impact.
This typeface is a heavy, right-slanted sans with rounded curves and smoothly finished terminals. Forms are built from broad, even strokes with minimal modulation, giving a solid, uniform texture. Counters are relatively tight and apertures tend to be somewhat closed, which increases density and visual weight. The overall construction favors simple geometry with subtly softened corners, producing bold, compact lettershapes that hold together as a strong block in setting.
Best suited to short, attention-grabbing copy such as headlines, posters, and campaign graphics where bold presence is needed. It fits well in sports and active-lifestyle branding, energetic retail messaging, and packaging that benefits from a compact, high-impact wordmark. For longer passages, it will work most comfortably when given generous size and spacing.
The tone is forceful and sporty, with a forward-leaning stance that suggests speed and urgency. Its rounded forms keep the attitude friendly rather than harsh, balancing impact with approachability. In text, it reads as contemporary and promotional—more about emphasis and momentum than quiet neutrality.
The design appears intended to deliver maximum emphasis in a modern sans voice, combining a strong, compact footprint with an energetic forward slant. Rounded construction and sturdy stroke weight aim to keep the letterforms readable and friendly while projecting urgency and confidence.
The numerals and uppercase share the same hefty, rounded logic, creating consistent color across mixed content. The italic slant is pronounced enough to feel intentional and dynamic, and the dense spacing and thick strokes make it particularly effective at larger sizes where the shapes can breathe.