Sans Normal Adbab 15 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Madani' by NamelaType, 'Rotunda' by TipoType, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, clean, friendly, dynamic, neutral, readability, modern utility, approachable tone, subtle emphasis, rounded, humanist, open apertures, soft terminals, slanted.
A rounded, slanted sans with smooth, continuous curves and minimal stroke modulation. The forms feel slightly humanist, with open apertures and generous counters that keep letters clear at size. Terminals are largely soft and clean, and the overall rhythm is even, with a gentle forward lean that adds motion without becoming calligraphic. Numerals match the text color closely and appear designed for consistency in running copy rather than display eccentricity.
Works well for interface labels, product copy, and editorial layouts where a clean sans is needed with a touch of warmth. The slanted posture also suits branding, marketing, and headline settings that benefit from a subtle sense of movement while staying legible.
The tone is contemporary and approachable: neutral enough for everyday UI and editorial use, but with a subtle energetic slant that feels active and upbeat. Its rounded construction reads friendly rather than technical, making it suitable where clarity and warmth are both desired.
The design appears intended as a versatile, everyday sans that prioritizes readability and a smooth, modern feel, using rounded geometry and a restrained italic angle to add personality without sacrificing clarity.
Capitals are straightforward and geometric-leaning, while lowercase shapes show slightly more humanist influence, creating a balanced, readable texture in paragraphs. Spacing appears comfortable in the sample text, supporting continuous reading without feeling tight or overly airy.