Slab Square Popo 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, western, carnival, vintage, bold, rustic, display impact, vintage flavor, western signage, poster style, distinctive texture, blocky, bracketed, notched, angular, ink-trap.
A heavy, block-built slab serif with compact proportions and a slightly irregular, hand-cut feel. Strokes stay broadly consistent in thickness, with squared-off terminals and prominent slab serifs that often show small notches, bevels, and corner cut-ins, giving counters a faceted, almost chiseled geometry. The fit varies noticeably from glyph to glyph, and the overall rhythm is punchy and dense, with tight interior spaces in several letters and numerals.
Best suited to display settings where impact matters: posters, headlines, storefront signage, labels, and bold branding. It will hold up well in short lines and large sizes where the notches and faceting can be appreciated, and it can add period flavor to themed designs.
The font projects a show-poster energy that reads as Western and old-time display, with a hint of carnival or wood-type theatrics. Its sharp corners and cut details add grit and character, making the tone feel rugged, attention-seeking, and nostalgic rather than neutral or corporate.
Likely designed to evoke vintage slab-serif display traditions—particularly wood-type and sign lettering—while adding distinctive cut-ins and squared terminals for a strong, memorable silhouette. The goal appears to be high-impact readability with a stylized, characterful texture.
Uppercase forms appear particularly sturdy and sign-like, while the lowercase keeps the same slabbed, angular vocabulary for a cohesive voice. Numerals are equally blocky and stylized, reinforcing a poster-oriented, headline-first personality.