Sans Normal Armuy 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Siro' by Dharma Type, 'Altersan' by Eko Bimantara, 'Poynter Gothic' by Font Bureau, 'Moris' by Katatrad, 'Core Gothic N' by S-Core, and 'Kobern' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, editorial, forms, signage, neutral, modern, clean, functional, friendly, legibility, versatility, neutrality, clarity, humanist, rounded, open, even, unobtrusive.
This is a clean sans with gently rounded curves, even stroke color, and largely uniform terminals. Proportions feel balanced and readable, with open apertures and simple, unembellished construction throughout. Curves are smooth and circular where expected, while straight strokes remain crisp, producing a steady rhythm across text. Numerals and capitals share the same straightforward geometry, supporting a consistent, workmanlike texture in longer setting.
It suits interface typography, product copy, and general-purpose editorial layouts where an unobtrusive, readable sans is needed. The even texture and open forms also make it a practical choice for forms, instructions, and straightforward signage, especially at small to medium sizes.
The overall tone is neutral and contemporary, aiming for clarity over personality. Its rounded forms add a mild friendliness without becoming playful, making it feel professional and approachable in everyday typography.
The design appears intended as a versatile, general-use sans that prioritizes legibility and a neutral voice. Its restrained geometry and smooth curves suggest an aim for broad compatibility across branding, UI, and editorial contexts without drawing attention away from the content.
Spacing and letterfit appear designed for continuous reading, with a stable baseline and consistent stroke presence that keeps paragraphs calm and even. The design avoids sharp quirks or decorative gestures, relying instead on familiar, highly legible shapes.