Sans Superellipse Isgo 7 is a very bold, wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, industrial, sporty, techy, assertive, modern, impact, sturdiness, modernity, clarity, brand voice, squarish, rounded corners, geometric, compact, blocky.
A heavy, blocky sans with squarish, superellipse-derived counters and consistently rounded outer corners. Strokes are broad and even, with minimal contrast and a compact internal rhythm created by tight apertures and small, rectangular counters (notably in C, S, and the lowercase). The proportions feel horizontally expanded, while the lowercase maintains a tall x-height and short extenders, producing a dense, punchy texture in paragraphs. Terminals are blunt and squared-off, and diagonals (A, K, V, W, X) are cut cleanly for strong, stable silhouettes.
Best suited to headlines, posters, branding, and packaging where a dense, high-impact voice is desired. It can also work well for signage, labels, and UI moments that need strong emphasis, especially at medium-to-large sizes.
The overall tone is tough and utilitarian, with a sporty, equipment-label energy. Its rounded-rectangle geometry gives it a tech-forward, engineered feel that reads as confident and no-nonsense.
The font appears designed to deliver maximum impact with a geometric, rounded-rectangle construction that remains clean and consistent across caps, lowercase, and numerals. The tight apertures and compact counters suggest an emphasis on bold recognition and a sturdy, industrial aesthetic.
The design leans on squared forms and constrained apertures, which helps create distinctive letter shapes at display sizes but can darken the color in longer text. Numerals follow the same rounded-rectangular logic, with an especially solid, sign-like presence.