Sans Superellipse Isru 2 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, logotypes, packaging, industrial, sporty, techy, confident, retro, impact, branding, modernity, sturdiness, clarity, squarish, rounded corners, blocky, geometric, compact counters.
This typeface uses heavy, squared-off letterforms built from rounded-rectangle geometry, producing a superellipse-like silhouette across curves and corners. Strokes are uniformly thick with minimal modulation, and terminals are clean and blunt, emphasizing a machined, modular feel. Counters are compact and often rectangular, with generous internal rounding that keeps the shapes from feeling sharp. The overall rhythm is wide and stable, with low-slung curvature in letters like C, G, and S and a sturdy, rectangular footprint in bowls and numerals.
Best suited for short, high-visibility applications such as headlines, posters, sports and team identities, product packaging, and bold brand marks. Its blocky geometry and strong color make it effective for signage and UI accents where a sturdy, contemporary feel is desired. For extended reading, it performs most convincingly at larger sizes where the compact counters remain open and clear.
The tone is assertive and athletic, combining a tough, engineered presence with a slightly playful softness from the rounded corners. It reads as contemporary and tech-forward, while also recalling classic scoreboard, arcade, and sports branding aesthetics. The dense black color and broad stance give headlines a confident, high-impact voice.
The design appears intended to deliver maximum presence with a geometric, rounded-rectangle construction that stays friendly while remaining forceful. It prioritizes strong silhouettes, consistent shapes, and a modern industrial flavor, making it well adapted to branding systems that need a bold, recognizable typographic voice.
Lowercase forms follow the same blocky construction, with single-storey shapes and simplified joins that favor clarity over calligraphic nuance. The numerals match the alphabet’s squared geometry, with the 0 and 8 especially rectangular in proportion and the 2 and 3 showing flattened curves that keep the set cohesive. In text settings, spacing looks designed for display impact, with strong word shapes and compact internal detail.