Sans Other Bubiy 2 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, headlines, children’s, logos, playful, whimsical, handmade, friendly, retro, display impact, handmade charm, quirky tone, warmth, memorability, bubbly, soft corners, irregular, cartoonish, cheerful.
A chunky sans with softly swollen strokes and gently tapered terminals, creating a carved, slightly wobbly silhouette. Curves are broad and rounded (notably in C, O, S), while verticals often show subtle flare and unevenness that reads as intentionally hand-shaped rather than geometric. Counters are open and fairly simple, and the overall rhythm is lively with small variations in width and curvature that keep lines from feeling rigid or mechanical.
Best suited for short-to-medium display settings such as posters, event titles, playful branding, packaging, and logo lockups. It can work well for children’s or family-oriented communications, as well as retro-themed graphics where a friendly, imperfect texture is desirable. For long body copy, the strong personality and irregularity may be more effective when used sparingly or at larger sizes.
The font projects a lighthearted, storybook personality with a casual, approachable tone. Its irregular, hand-cut feel adds warmth and humor, leaning toward retro cartoon signage rather than contemporary minimalism. The bold presence makes it feel energetic and a bit mischievous without becoming harsh.
The design appears intended to deliver a bold display voice with a handcrafted, slightly eccentric twist—prioritizing charm, memorability, and graphic impact over strict uniformity. Its softened forms and subtle unevenness suggest an aim toward approachable, characterful typography for expressive headings.
In text, the irregular stroke behavior becomes part of the texture, adding bounce to word shapes and emphasizing a handmade aesthetic. The numerals share the same softened, slightly quirky construction, helping mixed alphanumeric settings feel cohesive.