Sans Other Bubay 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Escuela' by Cuchi, qué tipo; 'Martian Grotesk' by Martian Fonts; 'Tablet Gothic' by TypeTogether; and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, punchy, contemporary, approachable, clean, clarity, impact, friendliness, modern utility, everyday branding, round terminals, soft corners, open counters, high legibility, compact apertures.
A heavy, clean sans with rounded terminals and subtly softened joins that keep the silhouette smooth rather than sharp. Proportions feel compact and efficient, with sturdy verticals and broad curves that create even color in text. Counters are generally open and simple, while apertures are moderately tight for a solid, poster-ready presence. The lowercase shows a plain, functional construction with a short-shouldered r and a compact, sturdy t, and the numerals follow the same robust, straightforward geometry.
Well suited to headlines, short statements, and UI or signage moments where strong presence and quick recognition matter. It can also serve branding and packaging work that benefits from a modern, friendly sans with solid typographic color.
The overall tone is modern and approachable, combining utilitarian clarity with a friendly softness. Its weight and rounded finishing give it a confident, welcoming voice that reads as contemporary rather than technical or ornate.
The design appears intended to deliver a straightforward, contemporary sans voice with softened details for warmth, prioritizing clarity and visual punch in everyday communication. Its compact shapes and consistent stroke behavior suggest a focus on dependable readability across a range of sizes, especially for attention-getting text.
At display sizes the round-ended strokes and smooth bowls become a defining feature, helping large headlines feel less rigid. In paragraph settings it maintains consistent rhythm and strong word shapes, with a dense texture that favors emphasis and impact over delicacy.