Sans Normal Ohbuk 1 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Urania' by Hoftype, 'Oriet' by Lafontype, and 'Eloquia' and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, modern, friendly, clean, assertive, impact, clarity, modernity, approachability, geometric, rounded, open apertures, smooth curves, sturdy.
A heavy, geometric sans with smooth, rounded curves and largely uniform stroke thickness. Counters are generous and mostly circular/oval, with open apertures that keep letters readable at display sizes. Terminals are clean and unadorned, and joins stay sturdy, creating a compact, solid texture in paragraphs. Numerals share the same rounded construction, with an oval “0” and full, even forms throughout.
Best suited to headlines and short-to-medium display copy where its mass and rounded geometry can carry impact. It also fits branding, packaging, and signage applications that benefit from clear, uncomplicated letterforms and a contemporary, approachable voice.
The overall tone is contemporary and self-assured, with a friendly approachability coming from the round geometry and open interior spaces. Its strong presence reads as straightforward and pragmatic rather than delicate or formal.
The design appears intended to deliver a modern, geometric impression with high legibility and strong visual weight, prioritizing clarity and a friendly, solid presence over ornamental detail.
Uppercase forms feel stable and architectural, while lowercase shapes maintain a consistent, simplified construction that supports even rhythm in text. The glyph set shown keeps a cohesive circular theme across bowls (B, D, O, P, b, d, o, p, q) and smooth diagonals (V, W, X, Y) without sharp, calligraphic contrast.