Sans Normal Diref 7 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, signage, instructional, friendly, casual, approachable, modern, clean, readability, versatility, warm neutrality, everyday tone, soft, rounded, open counters, humanist, even rhythm.
This typeface presents as a clean sans with gently rounded forms and a soft, humanist skeleton. Strokes stay even and smooth with minimal modulation, and terminals are mostly plain and slightly softened rather than sharply cut. Uppercase proportions feel balanced and straightforward, while the lowercase shows open, readable counters and simple constructions that keep texture calm in paragraphs. Numerals are clear and unembellished, matching the letterforms with consistent stroke weight and rounded curves.
It works well for user interfaces, product copy, and general-purpose body text where clarity and a welcoming tone are important. The clean outlines and open counters also make it suitable for wayfinding, labels, and instructional materials at small-to-medium sizes.
The overall tone is friendly and contemporary, with a relaxed practicality that avoids both strict geometric rigidity and overt personality. Its rounded curves and open shapes give it an approachable, everyday voice suited to straightforward communication.
The likely intention is a versatile, easy-reading sans that stays neutral enough for broad use while adding a subtle warmth through rounded shaping and humanist proportions.
The design maintains a steady rhythm in text, with comfortable spacing and clear differentiation between similarly shaped characters. Round letters like O/C/G read smooth and open, while angled forms (V/W/Y) keep a mild, human touch rather than razor-sharp geometry.