Slab Contrasted Wifo 4 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Arise' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, vintage, poster-ready, collegiate, industrial, impact, heritage, sturdiness, display clarity, bracketed, bulky, blocky, sturdy, rounded.
A dense, weighty slab serif with strongly bracketed serifs and sculpted, teardrop-like terminals that give the outlines a carved, almost stamped feel. Counters are relatively compact, with softened interior shapes and a steady rhythm that stays readable even at large, heavy settings. The letterforms lean on broad stems and prominent slabs, while curves (C, G, S, O) show noticeable modulation that adds definition and prevents the shapes from feeling purely geometric. Lowercase forms are robust and simplified, with single-story a and g and a chunky, utilitarian texture across text lines.
Best suited to headlines and short text where a bold, authoritative voice is needed—posters, signage, logos, and packaging titles. It can also work for emphasis in editorial layouts, especially when paired with a quieter companion for body copy.
The overall tone is confident and no-nonsense, with a nostalgic, workwear/collegiate flavor. Its heavy silhouettes and shaped serifs evoke vintage printing, signage, and headline typography where impact matters more than delicacy.
Likely intended as a high-impact slab for display typography, combining old-style print cues with a solid, contemporary presence. The shaped terminals and bracketed slabs suggest a goal of adding personality and rhythm to heavy letterforms while keeping them clear and stable at large sizes.
The design’s distinctive character comes from the combination of large slabs, rounded/bracketed joins, and pointed interior notches on several forms, which creates a lively edge detail without sacrificing mass. Numerals match the same sturdy, display-forward presence and feel designed to hold their shape in bold settings.