Sans Normal Ormut 13 is a bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Clan' by FontFont, 'Gotham' by Hoefler & Co., 'Breno Narrow' by Monotype, 'Amsi Pro' and 'Amsi Pro AKS' by Stawix, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, direct, impact, clarity, versatility, approachability, geometric, rounded, compact, sturdy, crisp.
A heavy, geometric sans with broad, rounded curves and uniform stroke weight. Forms lean toward circular construction (notably in O, Q, and numerals), paired with straight, firmly cut terminals that keep counters open and legible. The x-height reads large, with short ascenders/descenders that give lowercase a compact, dense rhythm. Overall spacing feels steady and utilitarian, with clean joins and minimal detailing for strong silhouette clarity at large sizes.
Best suited for headlines, posters, packaging, and branding where strong presence and quick readability are priorities. It also works well for signage and UI headings thanks to its open counters and simplified geometry, though the dense lowercase rhythm suggests using comfortable tracking at smaller sizes.
The tone is straightforward and contemporary, projecting clarity and confidence without feeling cold. Rounded bowls and simplified shapes add an approachable, friendly character, while the weight and compact proportions suggest emphasis and authority.
The design appears intended as a versatile, high-impact sans that balances geometric simplicity with friendly roundness. Its large lowercase presence and sturdy strokes prioritize clarity and attention in display typography while remaining clean enough for short-to-medium text blocks.
Capitals appear slightly more squarish in their verticals than the rounded lowercase, creating a clear hierarchy in mixed-case settings. Numerals are robust and highly legible, with simple, unambiguous shapes suited to display contexts.