Sans Normal Kemin 2 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'FF DIN' and 'FF DIN Paneuropean' by FontFont; 'DIN Next', 'DIN Next Cyrillic', and 'DIN Next Paneuropean' by Monotype; and 'DIN 2014' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, punchy, emphasis, motion, impact, modernization, slanted, rounded, compact, clean, sturdy.
A heavy, forward-slanted sans with broad, rounded curves and crisp terminals. The letterforms are compact with tight apertures and sturdy bowls, giving the alphabet a dense, high-impact texture. Strokes stay largely consistent in thickness, and the overall rhythm is smooth and continuous, with minimal modulation. Numerals share the same compact, rounded construction, maintaining an even color and strong presence in running text.
Best suited for display settings where impact and motion matter—headlines, promotional graphics, branding lockups, and packaging callouts. It can also work for short UI labels or signage when set at comfortable sizes, where its compact shapes and strong weight remain clear.
The slant and weight combine to create a sense of speed and momentum, reading as energetic and assertive. Its rounded geometry keeps the tone friendly and contemporary rather than sharp or technical, while the dense forms project confidence and emphasis.
The design appears intended to deliver a forceful, contemporary sans voice with a built-in sense of movement, prioritizing visual punch and cohesion across letters and numerals.
Counters tend to be relatively closed, which increases the solid “ink” footprint and strengthens headline impact. The oblique angle is consistent across caps, lowercase, and figures, helping mixed-case settings feel cohesive and purposeful.