Sans Normal Obram 4 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Jasan' by Storm Type Foundry, 'Ansage' by Sudtipos, 'Gogh' by Type Forward, 'Scatio' by Wahyu and Sani Co., and 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, playful, punchy, modern, impact, clarity, approachability, modernity, rounded, blocky, compact, heavy, high-impact.
A heavy, rounded sans with broad proportions and compact internal spaces. Strokes are monolinear and geometric in feel, with softened corners and generously curved bowls that keep forms open despite the weight. The lowercase shows a tall x-height with short ascenders/descenders, producing a dense, headline-focused texture. Details like the single-storey a and g, sturdy terminals, and bold numerals reinforce a simple, highly legible silhouette at large sizes.
Best suited to display typography where maximum impact is needed: headlines, bold editorial callouts, posters, signage, and brand marks. It also works well on packaging and social graphics where rounded geometry and strong weight help text remain readable at a glance.
The overall tone is assertive and upbeat, combining a strong, poster-like presence with approachable, rounded shapes. It feels contemporary and attention-grabbing without becoming harsh, lending a slightly playful, friendly character to bold messaging.
The design appears intended to deliver a modern, high-impact sans that stays friendly through rounded geometry and a large x-height. Its simplified construction and sturdy letterforms prioritize quick recognition and strong presence in contemporary graphic applications.
At heavier settings the counters tighten, so spacing and line breaks matter in longer blocks; it reads cleanest when given room and used at display sizes. The figures and capitals maintain the same solid, geometric rhythm as the lowercase, supporting consistent impact across mixed text.